Big UP Productions

Big UP has produced groundbreaking climbing films since 1997. Founders Brett and Josh Lowell have spent 15 years documenting some of the planet’s most outrageous ascents. Our films have earned dozens of awards, including a Sports Emmy for outstanding camerawork.

In 2006 we partnered with Boulder-based Sender Films to create the annual REEL ROCK Film Tour, which has developed into the biggest climbing media platform in the world, with over 400 live screening events each fall.

We also work with some of the most-respected companies in the outdoor industry to create high-quality commercials and authentic branded content, and do freelance work in the fashion, music, and corporate worlds.

Based in New York, halfway between the cliffs of the Gunks and the media hub of NYC, Big UP consists of a growing team of adventure seekers, storytellers, and technicians, including:

Josh Lowell, Producer / Director

Brett Lowell, Director of Photography

Mike Negri, Producer

Alex Russek, Editor

Mark Palkoski, Graphics and Effects


Recent Films

View all Films

  • REEL ROCK 11
  • REEL ROCK 10

Clients & Sponsors

Clients & Sponsors

Sponsors of our films: The North Face, Gore-Tex, Windstopper, Sterling Rope, Evolv, Revo, Goal Zero. Commercial clients: Apple, Mountain Hardwear, Clif Bar, Petzl, Marmot, prAna. Media Outlets: Outside Television, NBC Sports, National Geographic Adventure.